Aggressive Media Campaign for Visitor Promotion

The organisers of IREX are undertaking an extensive media campaign for visitor promotion covering newspapers, business and trade magazines, online, TV and Radio backed by a social media campaign and PR. The various campaign avenues being tapped are:

Print Media Ad Releases

Advertisements in the leading news and business dailies like The Times of India, Hindustan Times & The Economic Times etc.

TV Ads

Spots on major news channels like NDTV, CNBC and India Today during the event week to draw in visitors. We have also tied up with SpinTV, a channel dedicated to Real Estate to run the coverage.

Radio Campaign

Spots on Radio Mirchi, Red FM & Radio City during the event week to draw in visitors.

Online

Home Page Banner Advertising on major Indian news, business & real estate portals.

Email & SMS campaign

E-mailers/SMS to a large database of HNIs and real estate professionals geared to attract online visitor registrations. We have tied up with major Indian real estate portals for sending emailers to their database.

Direct Mailers

Invitation Cards to visit the show to be sent to the database of several lifestyle and premium brands.

Public Relations

Ensuring pre and post event press coverage in major newspapers, business dailies, business & trade magazines from all over India.

Social Media

Social Media campaign covering Facebook, Linked In, Twitter, etc. will be carried out to create buzz about the event.

Outdoor Advertising

Ads at several strategic places around the exhibition area.

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Campaign Branding

Banners, Rollups, Posters etc.